Intake
We work by application.
Not because it sounds exclusive. Because a campaign only works when the offer, the margin and the capacity to answer enquiries are all already in place - and if they are not, taking your money would waste it.
Currently at capacity - applications open for next intake
How it actually goes.
- 01
You apply
Tell us what you sell, what you are spending now, and what you need the number to be. Two minutes, in a message.
- 02
We screen
We look at whether your offer, margin and capacity can carry paid acquisition at all. Roughly half of what we see cannot yet, and we say so rather than take the retainer.
- 03
A straight answer
Either a scope and a quote, or an honest no with what we would fix first. Both come back within a few days.
- 04
Waitlist or start
If we have room you start on the next cycle. If we do not, you go on the waitlist and we tell you roughly when - we would rather you wait than be run badly.
The screen
When we
say no.
We turn work away regularly, and it is the most useful thing we do for those businesses. Advertising magnifies whatever is already there - including the problems.
- The margin cannot support paid acquisition yet - ads would only lose money faster.
- Nobody is available to answer the enquiries the campaigns would generate.
- The offer or the price is the real problem, and advertising would only buy evidence of it.
- The budget is too small to exit the learning phase, so it could never produce readable data.
What you would be applying for
Small to medium businesses
Foundation
For growing businesses with lower ad budgets and lower-value items, who need a dependable base of demand.
Established businesses
Momentum
For businesses already performing, who want to hold that steady while reaching new customers.
Real estate & larger businesses
Scale
For high-volume advertisers who need market research and campaign auditing built into the engagement.
Applications
Send us four things and we'll tell you straight.
- What you sell, and at what price
- What you are spending on ads now, if anything
- How many customers a month you can actually service
- Who answers the enquiries, and how fast
No pitch deck required and no obligation. If we are full you go on the waitlist with a realistic date, not a holding message.