What we've learned spending other people's money.
No listicles and no growth-hacking. Just what actually happens when you run campaigns for Philippine businesses, including the parts that go wrong.
- Meta ads
Boosting posts vs running ads: what the Boost button actually costs you
The Boost button and Ads Manager are not the same product. Here is what boosting hides from you, and when it is still the right call.
- Clinics & aesthetics
Why your clinic ad keeps getting rejected on Meta
Health and aesthetics advertising has real limits. The rules that catch Philippine clinics most often, and how to build creative that passes first time.
- Lead quality
Your ads get inquiries but no sales. Here is where it usually breaks.
Plenty of messages and almost no closings is rarely an ad problem. Four places the leak actually is, and how to tell which one is yours.
- Real estate
How to sell preselling condos on Facebook without drowning in bad leads
Preselling has a long decision cycle and a brutal qualification problem. How to structure ads and follow-up so trippings actually happen.
- Meta ads
How much should you spend on Facebook ads in the Philippines?
A practical way to work out your ad budget from your own numbers - what you sell, what it is worth, and how many inquiries you need - instead of copying someone else.
- Recruitment
Why your job posts get no applicants (and what to run instead)
Job boards only reach people already looking. How Philippine employers use paid social to reach the candidates who are not searching but would move.