The method
Eight steps. No black box.
You always know which stage your campaign is at, what changed this week, and why it changed. Here is exactly how an engagement runs, start to finish.
The method
Eight steps.
No black box.
You always know which stage your campaign is at, what changed this week, and why it changed.
- 01
Discovery
We start with your goals, your audience and what you actually need the ads to do.
- 02
Strategy
A campaign strategy built for those goals, not a template applied to them.
- 03
Creative
Visuals, copy and calls-to-action produced in-house by designers and writers.
- 04
Setup
Objectives defined, audiences selected, budgets set and tracking wired up.
- 05
Optimisation
Impressions, clicks, conversions and engagement watched daily and adjusted live.
- 06
Management
A dedicated account manager who answers you, throughout the engagement.
- 07
Reporting
Monthly reports covering key metrics, campaign insight and ROI analysis.
- 08
Refinement
What we learned feeds the next cycle. The strategy sharpens each month.
Reported monthly
- CTR Click-through rate
- CVR Conversion rate
- ROAS Return on ad spend
- CPC Cost per conversion
- CPM Cost per mille
- ROI Return on investment
Questions
Before you
get in touch.
Why a three-month minimum?
Ad results need runway. Three months lets us test properly, optimise on real data and report on something meaningful, rather than reading noise from a two-week sample.
When does the engagement start?
Once we have your branding assets and your answers to the onboarding questionnaire. Campaign preparation then takes roughly a week before ads go live.
How long does the first campaign run?
From the day ads go live until 30 days after the official start date. That full window is what makes the first optimisation cycle worth anything.
What if we have no social presence yet?
That is fine. Set-up is available as an add-on, including rebranding work - logo, cover photo and foundational posts - so the pages are ready before traffic arrives.
What will you report on?
Click-through rate, conversion rate, ROAS, cost per conversion, CPM, ad frequency and overall ROI, in a monthly report with campaign insight and analysis.
Which sectors do you know best?
Real estate is the deepest. Beyond that: beauty and aesthetics, food service, insurance, fitness, dental, automotive, travel and more.