Real Estate
Cost per message cut from ₱77 to ₱11
A real estate salesperson selling house-and-lot and condominium projects wanted more inquiries at the lowest possible cost, without sacrificing the lead quality needed to eventually convert into sales.
- Cost per message
- ₱77 → ₱11
- Click-through rate
- 5.40%
- Link click-through rate
- 1.33%
an 86% reduction
industry average cited at 2%
The problem
- A saturated market with many competing ads
- High cost per message in the real estate niche
- Generating leads from buyers genuinely intending to purchase
What we ran
Targeting optimisation
Audiences segmented by age, location, job and income bracket, layered onto proven winning audiences from previous campaigns.
Placement strategy
Facebook and Instagram feeds, stories and high-intent placements used to maximise visibility.
Daily performance tracking
CTR, cost per message and link click rates monitored daily and weekly, with campaigns adjusted on real-time performance.
Outcome
A ₱3.2M lot-only sale closed at Metrogate Silang Estates, with the client subsequently finalising a bulk account sale for Grandview Tower.
Delivered by the same team under the studio's previous name, Winnify Ads. Commission figures are client earnings, not studio revenue. Past performance is not a prediction - results vary by market, offer and budget.