Real Estate
Two condo units sold, ₱14.5M revenue, from 193 inquiries
A sales manager from a well-known developer selling mid-to-high-end condominiums in Metro Manila wanted leads that converted into actual sales, not just volume. Given the price point, the focus was serious buyers with high purchase intent.
- Sales closed
- 2 units
- Leads generated
- 193
- Cost per lead
- ₱77.73
- Click-through rate
- 2.52%
₱14.5M revenue
in one month
target was ₱500 or lower
The problem
- High competition in the luxury condo market
- Ensuring inquiries came from financially capable buyers
- High cost per lead driven by the premium price point
What we ran
High-intent targeting
Interest targeting on high-net-worth individuals and property investors, with lookalike audiences built from past messagers and engaged users.
Premium creative and messaging
Carousel and single-image ads showing amenities, city views and flexible payment terms, with copy on exclusivity, investment potential and limited availability.
Outcome
Two condominium units sold, totalling ₱14.5M in revenue, against a target of converting at least two inquiries.
- Ad spend
- ₱31,000
- Service fee
- ₱14,000
- Total investment
- ₱45,000
- Commission earned
- ₱725,000
- Return
- 1,511%
₱16.11 returned per ₱1 invested
Delivered by the same team under the studio's previous name, Winnify Ads. Commission figures are client earnings, not studio revenue. Past performance is not a prediction - results vary by market, offer and budget.