Real Estate
A four-month campaign that closed ₱47.9M in condo sales
September - December 2024
A top-performing sales team from a prestigious Metro Manila developer, with members deployed in the US and Canada, wanted to reach high-net-worth Filipino buyers at home and abroad. They committed a ₱30,000 monthly ad budget over four months.
- Total sales closed
- ₱47,975,502
- Ad spend, 4 months
- ₱120,000
- Deals closed
- 5 units
₱30,000 per month
The problem
- Reaching Filipino buyers across three countries with one budget
- Sustaining lead quality month after month rather than one good month
- Converting online inquiries into signed deals across time zones
What we ran
Local and international targeting
Campaigns aimed at high-net-worth Filipinos in Metro Manila, the US and Canada looking for premium condo investments.
Premium creative
Property visuals and copy built around exclusivity, convenience and investment potential.
Lead nurturing
The team ran a follow-up system so every inquiry was nurtured until the buyer was ready.
Monthly optimisation
Audience segments, creative and messaging adjusted every month to lower costs and lift quality.
Outcome
Five closed deals: SYNC N Tower 1BR ₱9.4M, Woodsville Crest Building 3 2BR with parking ₱18.6M, The Sapphire Bloc East Tower 1BR ₱7.42M, a second Sapphire Bloc East Tower 1BR ₱8.34M, and Sierra Valley Gardens Building 1 ₱4.2M.
Commission on these sales was estimated at ₱4M-₱5M against ₱192,000 of total investment (₱120,000 ad spend plus ₱72,000 in fees). Commission is an estimate based on standard rates, not a confirmed figure, so it is shown as one. The closed sales total is actual.
Delivered by the same team under the studio's previous name, Winnify Ads. Commission figures are client earnings, not studio revenue. Past performance is not a prediction - results vary by market, offer and budget.