Real Estate
120+ inquiries at ₱173 each, driving showroom site visits
A salesperson from a reputable developer wanted to lift site visits for mid-to-high-end condominium projects in Metro Manila - the objective being buyers who would physically attend the showroom, not just message.
- Leads generated
- 120+
- Cost per lead
- ₱173.18
- Click-through rate
- 2.90%
in one month
target was under ₱200
The problem
- Filtering serious buyers out of general inquiries
- Getting prospects to commit to a site visit
- Managing cost per lead while holding lead quality
What we ran
High-intent targeting
Professionals aged 28-45, OFWs and property investors, with lookalike audiences from past messagers and engaged prospects.
Urgency in the creative
Carousel and single-image ads on amenities, skyline views and flexible payment terms, with copy built to push toward a visit.
Retargeting and nurture
Reminders by email and Messenger ads reinforcing key selling points and live promos.
Outcome
Site visits booked across the month, with several buyers expressing strong interest. This campaign is included for the lead economics - no closed sale is claimed for it.
Delivered by the same team under the studio's previous name, Winnify Ads. Commission figures are client earnings, not studio revenue. Past performance is not a prediction - results vary by market, offer and budget.